Practical Sales Training™ > How To Convert > Flat Rate Pricing
What is Flat-Rate Pricing?
Flat-rate pricing means your buyers pay the same price, no matter how much they use or how long they commit. Whether they buy one unit or one hundred, stay for a month or a year – the price stays the same.
It’s simple, predictable, and easy to explain. No sliding scales, no hidden fees, and no confusing tiers. Just one clear, upfront cost.
How Does Flat-Rate Pricing Work?
Instead of charging based on:
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Volume (how much someone buys),
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Usage (how often they use it),
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Or commitment (how long they stay),
…you offer one fixed price for everyone.
That price gives full access to what’s included in your offer — product, service, support — all under one roof. It’s a pricing model built around trust and transparency.
Here’s what’s included:
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✅ Same price for every buyer
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✅ No contracts or lock-ins
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✅ No discounts for volume or commitment
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✅ One easy-to-manage billing system
You set the price based on the value you deliver — not the length of time or size of the order.
How Can You Use Flat-Rate Pricing in Your Business?
Flat-rate pricing is ideal if you want to:
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Simplify your offer
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Remove price haggling or confusion
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Build trust with your buyers
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Encourage faster decisions
This approach works especially well for:
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Subscriptions
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SaaS tools
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Retainers and service packages
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Digital products or memberships
If your service or product offers consistent value regardless of quantity or time, flat-rate pricing removes friction and speeds up the sale.
Why Flat-Rate Pricing Works
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No surprises: Buyers know exactly what they’ll pay.
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Easier to sell: Sales conversations are simpler with one price.
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Faster decisions: People don’t need to do “package comparisons” or wait for a quote.
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Fair for all: Everyone pays the same, so it’s seen as honest and transparent.
Example
Mullvad use this as their point of difference in a world of deals and tie-ins, they have one price and no fuss.
See also
