Practical Sales Training™ > How To Get Attention > The Price Per Use Effect

What is it?

The Price Per Use Effect is about reframing the price of your offering in the context of what it truly costs your buyer each time they use it.

Why does it work?

It works because it allows you to display a far lower “price point” which can seize attention, it can also allow potential buyers to understand the value of your offering using more relevant real world information than simply the headline price.

How can you use it?

Can you make your pricing model one that can be reframed to a price per use? If per use isn’t feasible then you can pick another variable such as time – price per month or if it were a book price per page. The principle here is to get to the lowest number possible to seize attention from potential buyers.

Example
A £900 office chair might sound expensive – until you point out that it’ll be used 5 days a week for the next 3 years.

That’s 750 uses.

Which makes the real cost just £1.20 per day to sit comfortably and avoid back pain.

Now it feels like a smart investment.

See also