Understand Your Buyer > How To Lose The Sale > Negative Connotation Names
What is it?
Some buyers think their problems
Why does it work?
If you’ve tried to solve an issue and i
How can you use it?
To overcome this issue
- Abbreviations – FAF
- Seemingly OK words that imply great things and can be used against you – EVRI
- Bad translations of your name into other languages
Example
This company, Fire Alarm Fabrication Services have abbreviated their name to FAFS. The problem is, in English to “faff” is to waste time which isn’t the best impression to make with your company name.
See also
Like this kind of stuff? Want more?
Then Practical Sales Training™ is for you…
Action focussed, affordable sales training
for entrepreneurs and small business owners.
Brought to you by James Newell