Understand Your Buyer > Selling Communication Basics > Positive Feedback Loop


What is it?

A Positive Feedback Loop is about conditioning behaviour which means rewarding someone to encourage that behaviour. It’s like dog training – the more treats they get, the more they take the action that leads to the treat.


Why does it work?

It works because we believe that the past influences the future. If I took action X and got outcome Y before, then why would that not be the same every time?

We carry out reinforced and rewarded behaviour in the hopes of the same reward. Ironically even if the reward is lacking we will still try believing we will be rewarded.


How can you use it?

Supermarkets use this in their loyalty schemes – the more you shop with us, the more you will be rewarded..

Using positive feedback loops in your business means creating a way to positively reward your clients – perhaps with free gifts, loyalty schemes, money off vouchers or other special and unexpected touches. Once these people come to expect the reward, they have been conditioned to act and are more likely to repeat their behaviour.

P.S In this last year, we’ve helped 25 businesses use a specific Positive Feedback Loop strategy.


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