Understand Your Buyer: Lagniappe
What is it?
Lagniappe is a fancy word used to describe the extra mile – it’s an unexpected “gift” presented at the point of purchase.
Why does it work?
It works because when clients buy they expect to receive what they’re paying for and no more. To receive something extra is a welcome surprise and helps to cement the buyer’s decision to buy.
How can you use it?
Depending on your offering, what could you offer your clients by way of a small gift at the point of purchase that will be of low cost to you but high value or novelty to your buyer?
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.