Projection Advertising

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What is Projection Advertising?

Projection advertising uses bright projectors to place images, video, or text onto buildings and large surfaces after dark. It is sometimes called building projection, light advertising, or projection mapping. Nothing is printed or stuck to the wall. Your message appears with light, then disappears when you switch it off.

How does Projection Advertising work?

The method is simple and powerful.

  1. Pick the spot
    Choose a clean flat surface with a clear view from the street. Think walls, bridges, landmarks, or event venues.

  2. Plan the creative
    Decide on a static logo, short message, or a moving animation. Keep it bold and high contrast so people can read it fast.

  3. Set the kit
    Use a bright projector, a stand or safe mount, a media player or laptop, and power. Aim the lens, focus the image, and square it to the surface.

  4. Map the surface
    For shaped buildings, use mapping software to line up the content so it fits the edges and avoids windows.

  5. Switch on at the right time
    Start after sunset for maximum impact. Run on a loop and capture photos and video for social media.

Because it uses light, not paint, projection advertising is clean, fast to set up, and easy to remove. Turn it off and the surface is unchanged.

How can you use Projection Advertising?

Projection works for brand awareness, launches, and live events. Here are strong use cases.

  • Product launches
    Light up a landmark with your logo and tagline on release night.

  • Event takeovers
    Guide guests to the entrance, show schedules, and build hype outside the venue.

  • Pop up promos
    Create a moving billboard wherever your audience already gathers.

  • City campaigns
    Run a multi site night trail so people see your message across town.

  • Sponsorship and sports
    Celebrate wins, countdown to kick off, or project live stats near fan zones.

  • Public service messages
    Share simple, high visibility notices that are easy to update.

Benefits

  • High impact visuals that stop people in their tracks

  • No printing, no residue, no mess

  • Fast setup and easy changes to creative

  • Scales from a small logo to a full building show

  • Strong social media content from photos and video

Practical notes

  • Permissions
    Get written approval from the property owner, and check local rules for outdoor light use.

  • Content clarity
    Short words, big type, strong contrast. Keep motion smooth and not too fast.

  • Safety and respect
    Avoid faces through windows and avoid roads where light could distract drivers. Secure the projector and cables.

  • Cost drivers
    Brightness, size of the image, length of the run, animation quality, crew, and permits.

 

Example

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