The Abbreviation Paradox

Understand Your Buyer > How To Lose The Sale > The Abbreviation Paradox

 

What is it?
The Abbreviation Paradox is the idea that using abbreviations or acronyms, which are supposed to save time, can actually slow communication down – especially when the other person doesn’t know what they mean. Instead of making things simpler, abbreviations can create confusion, delay understanding, or lead to mistakes if they’re misunderstood or need explaining.

 

Why does it work?
It works because it highlights a hidden inefficiency in communication.

When we use shorthand without checking for clarity, we assume shared understanding that might not exist. That often leads to people having to stop and ask, “What does that mean?”, which takes more time than simply saying the full phrase to begin with. In fast-moving conversations, meetings, or onboarding new team members, these misunderstandings can stack up and cost time, focus and even credibility.

 

How can you use it?
Avoid using abbreviations unless you’re 100% sure your audience understands them. When in doubt, spell it out. This builds trust, reduces confusion, and makes your message easier to understand and act on. It’s especially important when speaking to new clients, writing proposals, or explaining anything technical to a non-technical audience.

 

 

Example

Something as simple as CPR can actually mean 2 different things. As such, when you hear it you may be confused why in a business setting we’re talking about resuscitating people…

 

CPR – Cardiopulmonary Resuscitation vs. Customer Profitability Ratio

  • In a medical setting, it’s lifesaving resuscitation.
  • In business, it refers to financial performance analysis.

 

See also

 

 

 


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