Practical Sales Training™ > How to connect with your buyer > The Author Effect
What is it?
The Author Effect is all about becoming an authority in your space through thought leadership and writing,
Why does it work?
It works because you can’t be an authority without first being an author. If you write books, blogs and articles on your topic you not only demonstrate confidence, certainty and expertise – you also encourage reciprocity as your writing may provide valuable information/insight/advice.
How can you use it?
Depending on your offering, could you create a book, write articles or create educational content that would be of use to your target client and position you as an authority?
Example:
A nutrition coach writes a book titled “The 21-Day Reset: A Simple Plan for Lifelong Health.”
By authoring this book and sharing blog posts that expand on its concepts, they automatically position themselves as an expert in healthy living. When a potential client searches for a trusted coach, the fact that this person has written a well-regarded book makes them stand out from competitors who have not.
Similarly, a software consultant could publish “The Ultimate Guide to Business Automation” on Amazon. Even if the book is short and concise, its mere existence boosts credibility and authority, helping prospects feel confident about hiring them.
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