Understand Your Buyer > How To Engage > The Author Effect
What is it?
The Author Effect is all about becoming an authority in your space through thought leadership and writing,
Why does it work?
It works because you can’t be an authority without first being an author. If you write books, blogs and articles on your topic you not only demonstrate confidence, certainty and expertise – you also encourage reciprocity as your writing may provide valuable information/insight/advice.
How can you use it?
Depending on your offering, could you create a book, write articles or create educational content that would be of use to your target client and position you as an authority?
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.