Understand Your Buyer > How To Keep Your Clients Happy > The Deadline Buffer
What is it?
The Deadline Buffer is all about adding some extra time to any real deadline, to give you and your buyer some breathing space.
Why does it work?
It works because it accommodates our human instinct to leave everything until the last minute. When the “real” deadline is Friday, communicating Wednesday to your client ensures that you have a response way ahead of time and you have time to deal with any issues that may arise. It’s common for people to miss deadlines and work to the last minute, so having a buffer simply helps to prevent that. If your buffer deadline is missed, all is not lost and in the eyes of the buyer if you make something happen even after they have missed the deadline, it can only be a good thing.
How can you use it?
Quite simply, add an extra day or two (or more as appropriate) to the deadlines that you communicate to your buyers. It will save potential future issues and make you look good if a client “misses the deadline” and you’re still able to make it happen.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.