The Demonstration Effect

Understand Your Buyer > How to Engage > The Demonstration Effect

What is it?

The Demonstration Effect is all about literally showing your potential buyer how your offering works.


Why does it work?

It works because potential buyers can understand and imagine how the offering might work for them in their context. It’s all about reducing uncertainty and risk – as well as demonstrating the expected results.


How can you use it?

There are 3 ways to do it:

  1. Show photos -A step by step set of images that depict how your offering works.
  2. Show a video – Amazon are good at this  – sharing a simple “product” video to demonstrate how something works.
  3. Hold a live demonstration – either online or in person, is it possible for you to demonstrate your offering in real time?



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