The Demonstration Effect

Understand Your Buyer > How To Engage > The Demonstration Effect

What is it?

The Demonstration Effect is all about literally showing your potential buyer how your offering works.


Why does it work?

It works because potential buyers can understand and imagine how the offering might work for them in their context. It’s all about reducing uncertainty and risk – as well as demonstrating the expected results.


How can you use it?

How can you visually/ factually demonstrate how your offering works?

Like this kind of stuff? Want more?

Buy the book!


Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more