Understand Your Buyer > How To Convert > The Flash Sale Effect
What is it?
A flash sale is where you run a discount or promotion for a short period of time,
Why does it work?
It works because of FOMO firstly – people don’t want to miss out and be too late, an impending deadline can cause them to act as they literally don’t want to miss out.
Secondly it works because of scarcity. A flash sale may be limited to time or to number of units – either way scarcity (which works hand in hand with FOMO) can help buyers to take action.
How can you use it?
The next time you want to run any kind of promotion or discount, consider limiting it to a few weeks/days or hours. The added pressure of the ticking countdown timer will help motivate your buyers.
For added impact you can appeal to motion bias and have an animated countdown timer.
Example
Maria Wendt is having a flash sale to encourage people to join her coaching group by reducing the price for just 48hrs.
See also
