Understand Your Buyer> How To Get Attention > The Influencer Effect

 

What is it?

Using influencers with large followings on social media can be an effective way to reach your ideal buyer in a meaningful way.

 

Why does it work?

It works because the influencer is trusted by their audience, which means not only are you being exposed to those people, but that the influencer is essentially ‘vouching” for you

 

How can you use it?

If you want to use an influencer to reach a wider audience, there are two ways to do it.

1. Go direct and message the person to strike a deal.
2. (For larger followings) Access the person through an agency.

 

See also

• The Refer a Friend Effect

 

 

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