Understand Your Buyer > How To Engage > The Nostalgia Effect
What is it?
The Nostalgia Effect is the act of recalling the past to engage your potential clients.
Why does it work?
It works because nostalgia comes to us all. We all like to remember “the good old days” and “the way things were”, so when a business, product or service pays homage to a long lost time it can immediately strike a chord with us and be something of interest and pleasure.
How can you use it?
Can you reference the past by using older branding or marketing collateral you may have once used? Create an image of a time that has past that will connect with your buyers and reflect positively on your brand. Perhaps look at how far things have come in terms of innovation and design to contrast your offering today with the primitive offering from long ago.