Understand Your Buyer: The Nostalgia Effect
What is it?
The Nostalgia Effect is the act of recalling the past to engage your potential clients.
Why does it work?
It works because nostalgia comes to us all. We all like to remember “the good old days” and “the way things were”, so when a business, product or service pays homage to a long lost time it can immediately strike a chord with us and be something of interest and pleasure.
How can you use it?
Can you reference the past by using older branding or marketing collateral you may have once used? Create an image of a time that has past that will connect with your buyers and reflect positively on your brand. Perhaps look at how far things have come in terms of innovation and design to contrast your offering today with the primitive offering from long ago.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.