What is it?
When it comes to making a good first impression, an outdated website, blog or social media presence can really work against you
Why does it work?
It’s off putting because it may imply a lack of attention to detail or robustness in your offering. We generally judge people on how they do things and use correlation/causation to think about how they would doi other thinghs.
This means that an outdated website implies a lack of attention to detail which may also imply you have a lack of attention to detail when it comes to the actual work that you do…
How can you use it?
If you want to make a poor first impression, then choose from one or more of the following:
- Old website
- Old social media logos
- Old phone number
- Faded signage/shop
- Abandoned blog or socials.
- Referencing older technology
Find 20++ more ways to lose the sale here.