The Outdated Effect

Understand Your Buyer > How To Lose The Sale > The Outdated Effect

What is it?

When it comes to making a good first impression, an outdated website, blog or social media presence can really work against you


Why does it work?

It’s off putting because it may imply a lack of attention to detail or robustness in your offering. We generally judge people on how they do things and use correlation/causation to think about how they would doi other thinghs.

This means that an outdated website implies a lack of attention to detail which may also imply you have a lack of attention to detail when it comes to the actual work that you do…


How can you use it?

If you want to make a poor first impression, then choose from one or more of the following:

  1. Old website
  2. Old social media logos
  3. Old phone number
  4. Faded signage/shop
  5. Abandoned blog or socials.
  6. Referencing older technology


See also:

Find 20++ more ways to lose the sale here.


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