Understand Your Buyer > How To Lose The Sale > The Over Convincing Effect
What is it?
The Over Convincing Effect is all about undoing the sale by continuing to try to “sell” or “convince” when the buyer has already decided to buy.
Why does it work?
It works because if we sense someone is “trying too hard” to sell to us, or that they lack confidence or are desperate for the sale, then we start to suspect the quality of the offering and if there is a potential risk or problem once we have purchased.
How can you use it?
To avoid this happening, notice the behaviour of your buyer. When someone is ready to buy, they move from asking questions to taking action. Check in with the buyer to see if they have any more questions, if they do they’ll ask and if they don’t they’ll leave it there or ask how to buy.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.