Practical Sales Training™ > How To Convert > The Qualified Effect

What is it?

The Qualified Effect is all about being qualified and certified in what you do.

Why does it work?

It reassures your potential buyer that you don’t just claim to be capable of what you are doing, you have documented proof and have been assessed and approved by a third party.

How can you use it?

Very simply if there are any qualifications, certifications or other similar third-party accolades then it’s worth considering them to ensure you don’t lose your potential buyers to the “more qualified” competition.

Example:
You’re choosing between two personal trainers.

Trainer A says: “I’ve helped loads of people get fit. I’ve got years of experience and I love what I do.”
Trainer B says: “I’m a certified Level 3 Personal Trainer with a specialism in rehabilitation and nutrition. I’m also accredited by the National Register of Personal Trainers.”

Who would you trust more with your fitness goals?

Even if both are equally capable, Trainer B feels more credible because their qualifications are visible and verified. That third-party endorsement reduces risk and builds trust.

Tip: You don’t need to overload your messaging with badges and logos, but showcasing relevant qualifications can give buyers confidence and move them closer to saying yes.

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