Understand Your Buyer > How To Convert > The Feedback Effect
What is it?
The Qualified Effect is all about being qualified and certified in what you do.
Why does it work?
It reassures your potential buyer that you don’t just claim to be capable of what you are doing, you have documented proof and have been assessed and approved by a third party.
How can you use it?
Very simply if there are any qualifications, certifications or other similar third-party accolades then it’s worth considering them to ensure you don’t lose your potential buyers to the “more qualified” competition.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.