The Qualified Effect

Understand Your Buyer > How To Convert > The Qualified Effect


What is it?

The Qualified Effect is all about being qualified and certified in what you do.


Why does it work?

It reassures your potential buyer that you don’t just claim to be capable of what you are doing, you have documented proof and have been assessed and approved by a third party.


How can you use it?

Very simply if there are any qualifications, certifications or other similar third-party accolades then it’s worth considering them to ensure you don’t lose your potential buyers to the “more qualified” competition.


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