Understand Your Buyer > How To Seize Attention > The Safety First Effect
What is it?
Particularly since COVID-19, there has been a greater focus placed on the safety element of the things we buy.
Why does it work?
It works because many people are more aware than ever when it comes to hygiene, infection control and the fragility of life. Many offerings which had little to no correlation to health and safety matters (staying in a hotel) are now required to focus heavily on how each room is sanitised and made safe between guests. Whilst the importance of hygiene and infection control may be a short term consideration, it’s an important factor that can sway buying behaviour.
How can you use it?
Consider where your buyers may have questions about hygiene, infection control and safety with your offering. From how things are sanitised between clients, to precautions you take, cleaning schedules you adhere to and a number of other factors – how can you assure me that your offering is safe, clean and hygienic?
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.