THE DEAL EFFECT

Practical Sales Training™  > How To Convert > The Deal Effect

 

 

 

What is it?

Offering your clients “deals” and bundled offers can help to increase their engagement and likelihood of buying.

 

Why does it work

It works because often these “deals” offer better value to the client and are presented in a way that is simple to understand. If you do the “thinking” for your client and make it as easy as possible to buy from you, then you are more likely to make the sale.

Deals can also lead clients to buy more with the money “they have saved” by buying your better value bundled offering – they can be a form of entry into buying your other offerings.

 

How can you use it

If you have a number of different products or services, could you bundle some of them together into logical groups that appeal to your clients? Perhaps a “starter kit” or “specialist bundle” or “ultimate collection”. By curating your offering and displaying it in the simplest terms possible you will make it easier for your clients to buy.

Example: Software Company Offering Bundles

A CRM software provider sells individual tools for email marketing, sales automation, and customer support. Instead of selling them separately, they create three bundles:

  • Starter Bundle: Email marketing + basic CRM

  • Pro Bundle: Starter + sales automation

  • Ultimate Bundle: Everything + priority support and onboarding

Each bundle is priced to offer more value than buying the tools individually. The Pro Bundle is highlighted as “Best Value,” nudging buyers toward the mid-tier offer.

 

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