Practical Sales Training™ > How To Convert > The Combo Deal
What is it?
The Combo Deal is all about giving your buyer the freedom and choice to buy the things they want and not be constrained by a rigid deal.
Why does it work?
It works because it provides freedom of choice. We love to get a deal on something, but sometimes this means we may have to compromise. When we can choose “any 3 for £15” and “create our own” combination deal, we are met with maximum choice and maximum value – a win/win.
How can you use it?
Depending on your business, you may have a number of different products and services you offer. Rather than simply offering a discount or a deal, consider how you could allow your buyers the freedom to “build” their own deal by combining elements of your offering for a discounted rate.
Hypothetical Example:
A local deli wants to increase lunchtime sales. Instead of offering a rigid meal deal like “sandwich, crisps, and drink for £5,” they introduce a “Pick Any 3 for £6” combo. Customers can choose from sandwiches, soups, salads, drinks, or snacks to build their own meal.
The result? Customers feel in control and perceive greater value because they can customise their deal to their preferences. Sales increase because buyers see the flexibility as a benefit rather than a compromise.
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