Practical Sales Training™ > How To Convert > The Money Back Guarantee

What is it?

A Money Back Guarantee is one of the most classic and easily implemented ways to encourage client conversion by covering the downside.

Why does it work?

It works because it eliminates risk and demonstrates the confidence the seller has in their offering. A Money Back Guarantee is a strong indicator of a proven offering and a results-driven seller.

How can you use it?

Depending on your offering, identify the result or deliverable your clients are seeking and then provide the assurance that should that result not be achieved, the client can have a refund. This doesn’t work for all offerings and can leave you open to some abuse so needs to be used with caution and diligence.

Example
One of the most famous examples of a Money Back Guarantee in action is Domino’s Pizza’s original “30 Minutes or It’s Free” promise. This bold guarantee not only eliminated the customer’s risk of delayed delivery but also positioned Domino’s as a confident, results-focused brand that could back up its claims. Similarly, modern businesses like Zappos use hassle-free returns and refund guarantees to build trust, reduce buyer hesitation, and increase conversion rates. By offering a guarantee tied to a clear outcome—such as delivery speed, product satisfaction, or service results – you can create a powerful selling point that reassures potential customers and differentiates you from competitors.

5 Types of guarantee :