The More Than Money Back Guarantee

Understand Your Buyer > How To Convert > The More Money Back Guarantee

What is it?

Promising your buyers not just their money back if your offering doesn’t deliver, but actually paying them EXTRA money creates an incredibly attractive proposition for your buyer.

Why does it work?

It works because it creates a no-brainer situation.

Your buyer will literally be somehow “better off” if your offering doesn’t deliver as they will have more money than when they began. With our focus on loss aversion and risk limitation, this is as good as it gets!

How can you use it?

This is not for the faint hearted. You have to have absolute faith and ability to deliver- and the cash to back you up. But if you do, (and you’ll need T’s and C’s to protect yourself) then offering people more money back than they paid is a rare and extremely confident guarantee.


5 Types of guarantee :

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Brought to you by James Newell