Understand Your Buyer > How To Convert > The Pay on Results Effect
What is it?
The Pay on Results Effect is about only charging clients for the deliverable result, not the amount of time and effort necessary to achieve the result.
Why does it work?
It works because as buyers we are seeking to minimise our risk. By only paying when you receive the result you desire, it not only means you can’t lose, you also don’t need to risk any of your money to achieve the result. It creates a no-brainer.
How can you use it?
This works for service based / intangible offerings rather than products. Depending on your offering, could you operate a “no win no fee” approach which incentivises your buyer to buy and you to succeed? So long as the downside and cost of not achieving the result for your client are outweighed by the payments from successful clients it’s a viable way to engage and convert new buyers.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.