Practical Sales Training™ > How To Convert > Adjective Effect
What is it?
The more descriptive words you use (adjectives) the more expensive something will feel.
Why does it work?
It works because if we are taking time to describe the details of something, it implies a lot of time, care and attention has gone into that thing. Time, care and attention are hallmarks of something that has a greater value.
How can you use it?
If you want to make something sound more expensive, then use more words. Syllables are expensive!
An example:
Use location names
Fresh, Scottish Salmon.
Use obscurity and specificity
Fresh, Scottish Salmon from the Brae and Lerwick Islands
Use terminology / materials
Adfluvial Scottish Salmon, from the Brae and Lerwick Islands
Describe techniques and processes
Pole caught Adfluvial Scottish Salmon, from the Brae and Lerwick Islands
