Understand Your Buyer> Selling Communication Basics > Dummy Data

 

What is it?

To make things easier for your buyer, showing them dummy data allows them to better understand your offering.

 

Why does it work?

It works because it eliminates unknowns and helps to set expectations.

Dummy reports and documents help you to imaging what your report/document would look like with your details in it and dummy data in forms and calculators makes it obvious the type of data you need to enter.

 

How can you use it?

There are 2 simple ways you can use this in your own business.

1. Show sample data for reports / test results.
2. Make it obvious what information someone needs to enter in a field on your website.

 

Example

Online calculators often have dummy data in them to make it obvious to the user what they should enter and what the result might look like.

 

 

 

See also

• The Default Effect
• Suggested Serving

 

 

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