Understand Your Buyer > How To Engage > Eponymy
What is it?
Eponymy is all about using your brand name as “the thing” (noun).
Why does it work?
It works because it means your buyers and potential buyers will reference your offering by name and have a deeper connection to it than a simple brand name.
Plastic boxes are known as “Tupperware”, pens are “Biros” and hot tubs are known as “Jacuzzis” but these are brand names that have become “the thing”.
How can you use it?
Achieving brand name noun status is possible in one of two ways:
- You are the first mover in a space and as such “define” the “thing” that you do.
- You are the market leader in a space and through your sheer volume of clients and your profile.
Remember – The Burden of Proof is on you to educate the market to use your brand name as a noun.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.