Knowing the difference between features and benefits may seem overly obvious, but it’s all all too common for businesses and sales people to talk about features of a product (quick drying paint) rather than the benefits to their client (paint more rooms in less time)
Whatever you sell, your clients are seeking expertise, certainty and a level of experience.
Whilst the link between features and benefits may seem obvious to us as suppliers, you need to take the time to be as clear as possible with potential clients to give yourself the best chance of making the sale.
Knowing the difference allows you to connect better with your client and appeal to their needs which is the essence of “selling”.
Are you ready?