Understand Your Buyer > How To Get Attention > Freemium

What is it?

Freemium is where a free sample or free version of a product or service is offered to give you a chance to experience first hand the value on offer.

Why does it work?

It works because it creates a relationship with the potential client, triggers Reciprocity and also Propinquity. Once a client can “taste” how good your offering is, they are more likely to pay for it.

How can you use it?

Creating a forever-free version of your service or offering free samples of physical products are the main methods to engage clients and get them to experience first hand what you do.

Consider what you can give away for free – much like an aftershave tester or food trial, to attract potential clients.


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