Understand Your Buyer > How To Get Attention > Propinquity
What is it?
Propinquity is “the state of being close to someone or something; proximity.” It’s the fancy way to describe the fact that the more you see something, the more favourably you feel about it.
Why does it work?
Essentially it comes down to exposure. The more you see something, the more you are exposed to it, the more familiar and favourable it becomes. This is how brands such as Coca Cola or McDonalds work so well, we are familiar with them and what they stand for – so we stick with the devil we know.
How can you use it?
If you want to be noticed, be active in communicating with your prospects. If you can advertise and be on as many social platforms as possible, as often as possible you increase your exposure and thus increase levels of familiarity and loyalty.
More exposure = more chance of business.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.