What is it?
If you want to reassure your buyer, then providing them with a long return period can help them to feel even more comfortable about buying as it provides a bigger safety net for them.
Why does it work?
It works because sometimes things go wrong after 7/14/30 days and your buyer may have had experience of being “caught out” in this way. By having a long return period of say 90 days or more, it reassures your buyer that your offering will actually work and that you as the seller are on their side.
How can you use it?
This only really works for products, but as long as commercially you can accommodate a longer return period, then it’s well worth considering as it provides a reason for people to buy and is likely to differentiate you from the competition too.
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