Understand Your Buyer > How To Convert > Extended Warranty
What is it?
Depending on your offering, you might have a standard guarantee or warranty, allowing to extend it for an additional fee is a source of additional income and something your buyers will apprecoate
Why does it work?
It works because it plays on the buyer’s need to feel secure and prepared for the future. Having the option to pay for an extended warranty is simple enough to implement and, depending on the uptake in claims, is something that could be profitable too.
How can you use it?
If appropriate to your offering, could you offer an extended warranty, or partner with an extended warranty company who could create a bespoke package which you could sell?
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.