Service Packages

Practical Sales Training™   > How To Convert > Service Packages

 

 

 

What is it?

Service Packages are a collection of maintenance / support activities that are bundled together in a monthly fee to spread the cost.

 

Why does it work?

It works because it provides peace of mind and convenience to your buyer who is confident that whatever happens, you will be there to assist them. It also helps by reducing the financial burden by spreading the cost over the longer term.

 

How can you use it?

Consider how you support your buyers after they buy from you. What kind of warranty do you offer? What kind of maintenance, upkeep or support may be required?

If applicable for your offering, how could you craft packages that give clients everything they need at a price they can afford?

 

Example of Service Packages in Action:

A web design agency might offer the following monthly service packages:

  1. Basic Care Plan – £99/month:

    • Website backups

    • Security updates

    • Basic technical support (email response within 48 hours)

  2. Growth Plan – £249/month:

    • Everything in the Basic Care Plan

    • Monthly content updates (e.g., adding new blog posts or pages)

    • SEO performance reports

    • Priority support (response within 24 hours)

  3. Premium Plan – £499/month:

    • Everything in the Growth Plan

    • Unlimited content updates

    • Advanced SEO & analytics

    • 24/7 emergency support

 

This structure gives clients predictable costs, peace of mind, and tiered options based on their needs and budget, while the agency enjoys consistent recurring revenue.

 

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