Supplier & Customer Awards


Understand Your Buyer > How To Keep Your Clients Happy > Supplier & Customer Awards


What is it?

Recognising your suppliers and clients through a formalised “award” can be a powerful way to make them feel valued and appreciated.


Why does it work?

It works because people love to be recognised and appreciated. It’s unusual for a company to “award” their clients for being their best client or the easiest to deal with, and that’s EXACTLY why you should do it. I was once given an award for being the best supplier to one of my clients and to this day I remember the pride of that moment at the client’s Christmas party and the award itself. Completely unexpected, completely appreciated and something that any business can implement.


How can you use it?

Depending on your offering, consider how you could have a regular (annual) awards ceremony for your suppliers and clients. What could you recognise? think about such things as; the easiest to deal with, longest serving etc. The goal here is to recognise their efforts and let them know they are valued and appreciated.


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