Understand Your Buyer > How to connect with your buyer > The Long Lasting Effect
What is it?
The Long Lasting Effect is all about how long your offering is effective for. The longer the better.
Why does it work?
It works because your buyers are not only looking for the most effective solution to their needs with as little risk as possible, they’d also like that solution to last as long as possible – permanently if possible.
How can you use it?
Does your offering provide a long lasting solution? Does it provide a permanent solution? Does your solution last longer than the competition, alternatives or if the client does it themselves? Think about how you can promote the longevity of your offering if it’s relevant and appropriate.
Example
In this Amazon listing, it tells you how many charges you can get from the battery pack – an indication of how long it lasts.
1-2 days doesn’t really mean much, but 12 phone charges certainly does!.
See also
