The Long Lasting Effect

Understand Your Buyer > How To Engage > The Long Lasting Effect

What is it?

The Long Lasting Effect is all about how long your offering is effective for. The longer the better.

Why does it work?

It works because your buyers are not only looking for the most effective solution to their needs with as little risk as possible, they’d also like that solution to last as long as possible – permanently if possible.



How can you use it?

Does your offering provide a long lasting solution? Does it provide a permanent solution? Does your solution last longer than the competition, alternatives or if the client does it themselves? Think about how you can promote the longevity of your offering if it’s relevant and appropriate.


Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more