The Mini Pack Effect

Understand Your Buyer > How To Convert > The Mini Pack Effect

What is it?

The Mini Pack Effect is about creating a smaller, cheaper, “bitesize” version of your offering to entice potential clients to try.


Why does it work?

It works because as buyers we want the least amount of risk and the least amount of resistance. If a buyer is unsure about your offering and they are presented with an opportunity to purchase a smaller version at a much lower cost then it’s a more attractive proposition which could lead the buyer to then buy the “full” version too.


How can you use it?

Depending on your offering, consider how you can create a smaller, cheaper version. What could you remove or shrink down that wouldn’t affect the quality of your offering, just the quantity?


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