Understand Your Buyer > How to connect with your buyer > The Parts Effect
What is it?
The Parts Effect allows you to reach new buyers at new price points by breaking your offering into its component parts.
Why does it work?
It works because just like having a budget or starter version of your offering, it provides a potentially cheaper alternative for clients to consider as well as providing them with a more “relevant” version of your offering that meets their specific needs.
How can you use it?
Depending on your offering, and this can work for goods and services, how could you split your offering into component parts to provide the maximum value and opportunity as well as a minimal price point. Some businesses exist entirely from selling replacement parts and smaller components that work as part of a larger entity.
Example:
A business consultant typically sells a full £5,000 business growth package, which includes strategy, operations, sales training, and marketing support.
To reach more clients, they break the package into parts:
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Sales Strategy Workshop – £750
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Operations Audit – £600
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Marketing Plan Review – £500
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1:1 Monthly Coaching – £300/month
Why it works:
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Buyers can start smaller, based on what they actually need
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It lowers the barrier to entry and opens up new price points
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It creates upsell opportunities later when clients see the value of the first piece
This same model works well in:
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Online courses
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Subscription services
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Physical products with replaceable components
See also
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