Understand Your Buyer > How To Convert > The Self Service Effect
What is it?
The Self Service Effect is all about reaching new potential clients in new locations and at a lower price point by providing the means for them to “serve themselves”.
Why does it work?
It works because it creates another version of your offering and another route to market. Some buyers can only access your offering at a certain price point and in a certain way, so creating a “self service” offering allows you to reach yet more potential buyers.
How can you use it?
Depending on your offering, this isn’t always applicable. From providing vending machines for physical products, and kits containing all of the elements required to deliver a result, to providing online training or books and courses – it’s all about providing your buyers with everything they need to achieve the result they desire by themselves.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.