Understand Your Buyer > How To Engage > The Story Effect
What is it?
The Story Effect states that we connect and communicate primarily through stories.
Why does it work?
As humans, we naturally communicate through the power of stories and story telling.
How can you use it?
There are two approaches you can apply. Firstly you can use real world examples of your story or the stories of your clients and those that have had success with your product or service. Secondly, you can create “stories” to explain your product or service in context to better explain how it works and who it’s suitable for.
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