The Story Effect

Understand Your Buyer > How To Engage > The Story Effect

What is it?

The Story Effect states that we connect and communicate primarily through stories.

Why does it work?

As humans, we naturally communicate through the power of stories and story telling.



How can you use it?

There are two approaches you can apply. Firstly you can use real world examples of your story or the stories of your clients and those that have had success with your product or service. Secondly, you can create “stories” to explain your product or service in context to better explain how it works and who it’s suitable for.



Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more