Understand Your Buyer > How To Engage > The Unique Needs Effect
What is it?
The Unique Needs Effect is all about appealing to clients that have specific needs whether that’s a disability, dietary or otherwise.
Why does it work?
It works because clients with any kind of specific need will be seeking the most relevant solution to their problem. If you have a dietary requirement you are more likely to buy a product that makes it very clear that it is suitable for you rather than one that doesn’t.
How can you use it?
Depending on your offering, is there a segment of buyers which a specific need that your offering services? Whether it’s a disability or dietary or religious, if you are suitable for those with unique needs, promote it as boldly and clearly as you can using imagery.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.