The Unique Needs Effect

Understand Your Buyer > How To Engage > The Unique Needs Effect

What is it?

The Unique Needs Effect is all about appealing to clients that have specific needs whether that’s a disability, dietary or otherwise.

Why does it work?

It works because clients with any kind of specific need will be seeking the most relevant solution to their problem. If you have a dietary requirement you are more likely to buy a product that makes it very clear that it is suitable for you rather than one that doesn’t.



How can you use it?

Depending on your offering, is there a segment of buyers which a specific need that your offering services? Whether it’s a disability or dietary or religious, if you are suitable for those with unique needs, promote it as boldly and clearly as you can using imagery.


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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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