The Niche Effect

Understand Your Buyer > How To Engage > The Niche Effect

What is it?

The Niche Effect is all about being very specific about your target market and buyer.

Why does it work?

It works because we often prefer to use specialists over generalists. By “niching” down you are signalling to your buyers that you are more capable and relevant to meet their needs than a more generalised offering.


How can you use it?

Your offering will dictate your niche. Consider what you offer and to whom; could you be specific about the types of buyer, their specific challenges, budget, taste or location?

Being as specific as possible will help you to find a niche which is not commercially viable, but allows you to stand out and not worry about the competition. Clear Sales Message created its own niche. Not quite Branding, but not just all sales, Clear Sales Message has become a niche in itself where the brand dominates and has minimal competition.


Like this kind of stuff? Want more?

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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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