How you communicate the value of your products or services to your clients.
A sales message, or value proposition is how you communicate to your clients the value of products and services you offer.
With a Clear Sales Message, you can present your products and services with confidence and clarity, knowing that what you are communicating will resonate with your potential client.
A poor sales message can deter clients and prevent sales through lack of engagement and clarity. (See the costs of a poor sales message)
A Clear Sales Message works because it focuses on the client’s perspective and their needs in an easy to understand manner. (See the Three Principles of a Clear Sales Message.)
All businesses, products and services exist to satisfy a client need. If you identify the client needs and focus your communication towards it, you are in the best position to succeed.
Above all else, a Clear Sales Message should be exactly that. Clear and easy to understand.
So if that’s what a sales message is, why would you need one?