If “what do you do?” is one of the most commonly asked (and feared) questions in business, then “why should I choose you?” would come a very close 2nd place.
How you differentiate your business can often be a deal breaker as the standards of the competition and the expectation of potential clients increases every year.
Don’t make the mistake of using standard or expected characteristics to differentiate your business:
- Professional
- Reliable
- Quality
As consumers, we all have a certain level we expect- if Starbucks tried to differentiate themselves by having clean coffee cups; it’s of no real value as we expect this of them.
This is an expectation, not a differentiator.
So how do you genuinely differentiate your business?
There are a number of ways, all of which are covered in the Clear Sales Message Book.
This free worksheet provides 3 simple ways to differentiate your business today.
Are you ready?
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