Understand Your Buyer > How To Convert > Why Click Line
What is it?
If you want people to click a button on your website, then putting text next to it with why they should click will help people to take action.
Why does it work?
It works because as buyers we are looking for reassurance that we are making the right decision and want to avoid buyers remorse.
How can you use it?
There are a number of ways to do it, but these 6 are my favourite,
- Value / Quality – Our Longest Lasting X
- Time – It Only Takes Xx Mins
- Trust –Trusted By Xxx
- Scarcity – Offer Ends Xxx
- Novelty – Try The All New Xxx
- Scope – From X To Xxx
Example
On the WIX.COM website, they use the reassurance of 250M other users to get you to begin your website creation journey.
See also
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