Practical Sales Training™ > How People Work > WYSIWYG
WYSIWYG – What is it?
WYSIWYG looks at the the fact that we can only process the information we are presented with.
Why does it work?
If you fail to educate your clients about products and services you offer or if you fail to provide them with enough information to make a decision, they may not make a decision as they simply can’t. If you don’t tell them, they won’t know.
How can you use it?
Are you presenting all of the information you need to, to be able to handle your clients questions and enquiries? Could you share more information, FAQ or proof of success stories to allow your clients to make a more informed decision?
Hypothetical Example:
A software company launches a new productivity tool but their website only includes a short, vague description:
“We help teams work better together.”
Potential buyers visit the site but don’t understand how it works, what features it has, or why it’s different from competitors. With so little information, they leave without signing up – simply because they can’t make an informed decision.
To fix this, the company updates its site with:
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A feature breakdown (with screenshots and a demo video).
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Case studies showing how real teams saved hours each week.
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An FAQ section answering common concerns.
Now, when visitors arrive, they have everything they need to evaluate the tool – no guesswork required.
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