The Ascension Model

Understand Your Buyer > How To Convert > The Ascension Effect

 

 

 

 

What is it?

The Ascension Model is all about creating a logical pathway in your offering from most basic (or cheapest) to most complex (or expensive)

 

Why does it work?

It works because it provides a degree of guidance to the buyer and makes it obvious and easy to identify not only what they need to buy, but also what might come next or when they need to upgrade.

 

How can you use it?

Depending on your offering, think about the most important factors to your buyer and create a simple 3/4/5 step ascending model. Could you ascend by price, usage, size, speed or any other variable that would be of the most relevance and value to your buyer.

 

Example:

A software company creates an Ascension Model for its project management tool:

  1. Starter Plan – Free for up to 3 users (basic task management).

  2. Growth Plan – £29/month for unlimited users (adds Gantt charts and integrations).

  3. Pro Plan – £99/month (includes advanced analytics, automation, and priority support).

  4. Enterprise Plan – Custom pricing (dedicated account manager, custom features).

By clearly showing this ascending pathway, buyers can start small with no risk and then naturally upgrade as their needs and team size grow.

 

See also