Understand Your Buyer > How To Engage > The Range Effect
What is it?
The Range Effect looks at collating your offering into defined ranges and collections.
Why does it work?
How can you use it?
Depending on your offering, are there obvious ways to collate in terms of end user, use, price, colour, size or other factors? This works really well for larger, more complicated offerings.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.