The Range Effect

Understand Your Buyer > How To Engage > The Range Effect

What is it?

The Range Effect looks at collating your offering into defined ranges and collections.


Why does it work?

A variation of clustering, creating ranges or collections makes it easier for your buyer to navigate your offering and can be used in conjunction with product codes and other conveniences.


How can you use it?

Depending on your offering, are there obvious ways to collate in terms of end user, use, price, colour, size or other factors? This works really well for larger, more complicated offerings.

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100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

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How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

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