The Range Effect

Understand Your Buyer > How to Engage > The Range Effect

What is it?

The Range Effect looks at collating your offering into defined ranges and collections.


Why does it work?

A variation of clustering, creating ranges or collections makes it easier for your buyer to navigate your offering and can be used in conjunction with product codes and other conveniences.


How can you use it?

Depending on your offering, are there obvious ways to collate in terms of end user, use, price, colour, size or other factors? This works really well for larger, more complicated offerings.


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