Understand Your Buyer > How To Convert > The Ascension Effect
What is it?
The Ascension Model is all about creating a logical pathway in your offering from most basic (or cheapest) to most complex (or expensive)
Why does it work?
It works because it provides a degree of guidance to the buyer and makes it obvious and easy to identify not only what they need to buy, but also what might come next or when they need to upgrade.
How can you use it?
Depending on your offering, think about the most important factors to your buyer and create a simple 3/4/5 step ascending model. Could you ascend by price, usage, size, speed or any other variable that would be of the most relevance and value to your buyer.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.