What is it?
A call to action is a statement, phrase or question that highlights the next action for your buyer to take.
Why does it work?
It works because sometimes (most of the time) you need to actually TELL people what you want them to do or how they can buy from you / interact with you.
Having a simple yet powerful call to action which can be used across all of your communications helps reinforce your message and makes it more memorable.
How can you use it?
There are a million ways to create a call to action, but this simple grid provides a starting point and some inspiration. Essentially we want to have something that’s as punchy and easy to remember as possible, here are 36 examples to inspire you.